Calloway's & Cornelius Nursery
ABOUT
Calloway's Nursery is a garden center that offers fresh, high-quality plants, flowers and gardening supplies. The company is headquartered in Fort Worth with 19 stores around the Dallas-Fort Worth area. Cornelius Nursery, its sister store, has two locations in the Houston area.
PROJECT
Hutson Creative manages public relations for both Calloway's and Cornelius Nursery.
RESPONSIBILITIES
I crafted press releases and alerts, hand-pitched to the media, coordinated interviews and segments, wrote segment and event talking points and compiled coverage in monthly reports.
RESULTS
Secured press hits in outlets including Good Morning Texas, Fox 4 Good Day, CW33 EyeOpener, Great Day Houston, Dallas Morning News, Houston Chronicle and Fort Worth Star-Telegram
Planned and executed influencer event leading to 1,479 engagements and estimated 90,000 reach
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